Beauty News. Elizabeth Banks New Face of L’Oréal Paris

December 19, 2008 • Beauty

Elizabethbanks_2Models be damned. L’Oréal Paris has just signed actress Elizabeth Banks as its latest spokesperson.

According to WWD, Banks will begin appearing in TV and print ads for the cosmetics company in February. The multiyear deal is estimated to be worth about $1 million a year, according to industry sources.

Banks appeared in three movies this year, “W.”, “Zach and Miri Make a Porno” and “Role Models.”

Banks joins other L’Oréal Paris spokeswomen Beyoncé Knowles, Diane Keaton and Eva Longoria Parker.

Source: WWD
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