Online Luxury? eLuxury to Close Retail Operation

January 9, 2009 • Shopping


This comes as a surprise, and not a good one! According to WWD,, the designer e-commerce site launched in June 2000 by LVMH Moët Hennessy Louis Vuitton, will close the retail portion of the site over the next six months.

The San Francisco-based e-tailer is in the early stages of transitioning the site into an online magazine focusing on luxury markets. Oh no! She said the reason for the closure of the retail operation was not based on the site’s financial performance, but E_logo
rather because many of the brands it sells have developed their own online presences. was a pioneer in online luxury retailing, offering designer apparel and accessories, beauty and children’s collections from such brands as Christian Dior, Pucci, Celine, Marc Jacobs, Versace, Dolce & Gabbana, Fendi, Tod’s and an exclusive Louis Vuitton boutique. Sources said eLuxury has shown consistent sales growth overall — experiencing double-digit increases from 2007 to 2008.

Sucharita Mulpuru, an e-commerce analyst for the Cambridge, Mass.-based Forrester Research Inc., said she was shocked to hear of eLuxury’s decision to close its retail business. “I’m honestly really surprised,” she said. “It seemed to be doing so well.”

Let’s see if this venture pays off. As an affiliate we are none too pleased.

Rea more " to Shutter Retail Operation" here.

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4 Responses to Online Luxury? eLuxury to Close Retail Operation

  1. grechen says:

    Honestly, i don’t see this as such a bad thing. the retail industry is so tough right now, companies need to adapt and change business models to survive. the same-old same-old isn’t going to work anymore…better to get out while you’re “ahead” than behind.

  2. we do most of our shopping over the internet and with so many retailers branching out into online stores, i don’t think this decision is as bad as it seems!

  3. I think its a great idea!

  4. Ian Kaye says:

    I think it had to happen

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