New York Fashion Week. More Designers Chosing to Move Off-Site

January 13, 2009 • Fashion Shows


As we have already reported, with New York Fashion Week just a month away, several more designers are leaning toward off-site locations, but have yet to commit.

The economy is obviously a factor for designer, especially the younger ones who in some cases are doing everything
they can to make a splash without going under. Bryant Park is not cheap. Going
rates for the Tent, the Promenade and the Salon are said to be $48,000,
$38,000 and $28,000, respectively, and that just covers the space. Add
on casting, production, styling, hair, makeup and celebrity guests and
that figure can easily leap into six figures, according to WWD.

Vera Wang, Betsey Johnson,
DKNY, Carmen Marc Valvo, Monique Lhuillier
and Reem Acra have already found alternative venues. Yet, Tommy Hilfiger will be back in
the tents for the first time in several seasons, as will J.Mendel and Adam Lippes.

At this stage in the game, 59
designers have committed to the tents and eight are on board for
off-site venues, said Fern Mallis, senior vice president of IMG

Others are defraying costs by different means — sight unseen. Three of
publicist Kelly Cutrone’s clients — Nicholas K, Sergio Davila and Mara
— agreed to collaborate for a group show February 15 in the tents. Cutrone commented, “this could be a new frontier. This economy could take us
from the me generation to the we generation.”

Marc Jacobs will again be at the Lexington Avenue Armory
for his February 16th show. Thakoon and
Philosophy di Alberta Ferretti will again show Eyebeam
Gallery. Marchesa will stage its show at the
Chelsea Art Museum February18.

Lutz & Patmos will use its new
showroom at 425 West 13th St. for an intimate presentation. Doo-Ri
has lined up the gallery at Milk Studios and Jonathan Saunders
will be showing at the new Skyline space at 465 10th Avenue.

Alexander Wang plans to stage his February 14 show at Roseland Ballroom,
but will skip hosting an
after-party this season.

Read "Designers Entertain Offsite Locations for Fall shows" here.

Source & Photos: WWD

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