New York Fashion Week in a Bad Economy

January 22, 2009 • Fashion Shows


The show(s) must go on! While fashion week defectors have garnered much attention in recent weeks, it’s not too drastically different from previous
seasons. Just try not to focus on the doom and gloom.

At least those were the key messages IMG Fashion was trying to convey at a briefing
yesterday morning. The company, which produces Mercedes-Benz Fashion
Week in Bryant Park, gathered newspaper reporters and public relations
executives at its Park Avenue South offices to address the economy and
how to best tackle the shows in this climate.

According to WWD, to date,
there are 63 confirmed shows in the Bryant Park tents, and IMG expects
to have a total of 65 shows. In February 2008, 67 designers showed
on-site. So there really isn't a huge difference. However, it is our opinion the quality is slipping.

Fern Mallis, senior vice president of IMG Fashion, told
the group that in recent weeks, she has received many calls about tent
defections. However, while Vera Wang
and Betsey Johnson, have decided to try a new venue this
season, there are some returns to the tents such as ADAM, Yigal Azrouël, Tommy Hilfiger and J.Mendel.

Of course Second City Style will again be under the tents to cover the shows.

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