Retail Detail. Lululemon to Finally Sell Online.

January 27, 2009 • Shopping


I personally love Lululemon Athletica! I don't do much yoga, but I find their clothes really well made and perfect for any type of workout. Yes, they cost a bit more than the athletic gear you buy at Target, but it lasts forever. Since there isn't a store located near me, I was wondering when they were ever going to sell online. Thankfully that day is coming and sooner than originally planned. According to WWD,  Lululemon is accelerating its e-commerce launch and
adding a new category in an effort to offset the slowdown in consumer

The yoga-inspired athletic brand has “aggressively
moved up” its fall 2009 scheduled e-commerce launch, though it declined
to disclose the exact date before its March earnings release.

The 107-store Vancouver-based retailer has only signed five leases for 2009, down from the 35 per year it had planned. In addition, the estimated $380
million brand is adding a new category for April that it declined to
disclose. Management believes it could be as big as its growing running
business, which Lululemon will now offer year-round, versus just two
seasons, and at deeper levels.

Source & photo: WWD

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