From toothpaste, to sunscreen to the Lipstick Jungle, Brooke Shields in on a roll! I love hearing news about women in their forties being chosen as spokespersons! So I was thrilled to learn that Coppertone has chosen Brooke Shields (a favorite since ever since I saw her in Pretty Baby) to promote it's new broad spectrum sunscreen,
Coppertone NutraShield with Dual Defense.
NutraShield with Dual Defense uses a formulation that
includes antioxidants “that promote natural skin repair and combat
premature skin aging” from the sun, according to Schering-Plough Corp.,
which owns Coppertone. Sounds like a bonus and a reason to revisit the brand.
According to WWD, Shields will appear in a national ad
campaign beginning in spring. The new line includes a SPF 70+ Faces
lotion as well as SPF 70+ and SPF 30 lotions for the body. Products,
which hit stores this month, are priced at very affordable $10.49 each.