Accessories. Tory Burch to Launch Eyewear

January 29, 2009 • Accessories


It was only a matter of times before Tory Burch added a line of logo emblazoned eyewear. And that time is here. According to WWD, the
designer has signed a six-year license with Luxottica Group SpA for the
design, manufacturing and global distribution of sunglasses and
prescription frames.

Burch will supervise the creative process, working closely with
Luxottica’s design and product teams. The styles will have entry-level
prices in the luxury eyewear segment, or from $145 to $190 at retail.
Once it reaches full distribution, the Italian eyewear giant projects
annual sales of $30 million for the Tony Burch line.

Designs for the first collection, which will
bow in the summer and will be in stores in the fall.

Would you wear her giant T logo on your face? Hmmm, not so sure.

Photo: Elle.UK

Source: WWD

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2 Responses to Accessories. Tory Burch to Launch Eyewear

  1. Don Harris says:

    It’s too bad that she went with Luxottica.
    They use the same designs in all of their
    brands. They only difference is the logo.

  2. Anonymous says:

    It’s a good step, Moving towards eyewear industry is remarkable.

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