Rouge G de Guerlain goes back to the future with their new lipstick collection due out April 1. Its product formula and packaging contain high-tech elements alongside vestiges from the past.
This is Guerlain’s third lipstick line — the house’s creative director Olivier Echaudemaison teamed with longtime friend and Place Vendôme jeweler Lorenz Bäumer. Echaudemaison literally lined up lipsticks he found attractive and said, “Now it’s for you to play.”
The creative directors said they wanted to create a beautiful object that held its own. In doing that, they kept in mind minaudières, purses from the Thirties in which women kept their makeup. Each generally had a hidden hinge, which is an element in Rogue G packaging. The new product’s wholly metal case that lies on its side also makes a gentle clicking sound when the tube is removed, causing the case to flip open and reveal two mirrors. A high-tech magnet holds the holder’s two parts together.
Also like on a piece of jewelry, the name Guerlain is engraved on the lipstick case.
The product formula contains high-tech and more traditional ingredients, too. The result and feel of the lipstick is light and has a smoothing and long-lasting effect. Ruby powder is intended to interact with ultraviolet rays to increase radiance; concentrated color pigments and liquid mother-of-pearl are included to smooth and even lip surfaces; hyaluronic acid microspheres are said to fill with water on contact with lips, plumping them; gugul resin is said to act as a natural wrinkle-filler for lips; tiger grass and vitamin A palmitate are said to stimulate epidermal cell growth and boost synthesis of collagen fibers, and wild mango butter is intended to help maintain optimum hydration levels.
In the U.S., the collection will be available at Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and select Bloomingdale’s and Nordstrom locations.
Rouge G de Guerlain will be available in 25 shades. In the U.S., each shade will retail for $45. Guerlin.comSee the Top Ten Summer 2016 Trends for Women Over 40