Tech Update. Ralph Lauren Updates iPhone Application

February 24, 2009 • Magazine

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Ralph Lauren has just updated their iPhone application to will include their new collection that was just shown at Bryant Park last week. Ralph Lauren was one of the fashion labels to launch an iPhone application a few months ago bringing the glamour of Ralph Lauren directly to the palm of your hand. With the F/W09 shows now over, Ralph Lauren will be adding updates this week to bring their new collection to your phone, along with some additional features.

Updates to the Ralph Lauren iPhone app will include the following:

. Video highlights from the new Fall 2009 runway show and the recent Spring runway show
. An interactive gallery of Spring Collection Accessories
. A gallery of advertising imagery
. A new feature spotlighting "a Collection Icon," featuring The Ricky Bag
. A brand new video library celebrating some of the brand's best collection videos

The updated application will be available next month.

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