Stella McCartney has designed a special collection for Net-a-porter.com to launch this May. According to WWD, there are 17 apparel looks, two shoe and handbag styles and a
cloud-print sundress for girls.
For Net-a-porter, the
partnership further underscores its ongoing strategy to secure
exclusive merchandise. In recent seasons, the site has given its shoppers first dibs on specific RM by Roland
Mouret and Alexander McQueen lines.
Natalie Massenet, chairman
and founder of Net-a-porter, said there is still a customer out there
happy to shop and to spend, “but we have to be smart about what we put
in front of her. Today, when a lot of products are overdistributed and
easy to find, being able to both offer a designer like Stella McCartney
with a collection that is unique and hard to find…offers the customer
the simultaneous cachet of having something great and special.”
“This collection is a Stella ‘best-of,’” said McCartney. “It’s got everything you need.” It includes a classic trenchcoat, tailored suits, skinny
jeans and an organic cotton T-shirt. McCartney collaborated with artist
Peter Blake on a limited edition print featured on seven of the pieces,
including a hand-draped silk dress, a silk button-down shirt, platform
espadrilles and a cotton tote.
It won't come cheap (when does McCartney's items ever come cheap?) The apparel
offerings will retail from $495 to $2,495. Shoes start at $335, while
bags will be available from $185. The girl’s sundress will be priced at
Source & Picture: WWD