Flawless skincare on any budget is possible, especially if you follow the techniques in the new guide, The Japanese Skincare Revolution: How to Have the Most Beautiful Skin of Your Life – At Any Age by Japan’s top beauty consultant, Chizu Saeki.
In these trying economic times, women are constantly searching for a
miracle beauty regimen that’s simple, quick and cost-effective. Expensive creams and treatments often don’t live
up to their price tags and fail to beautify the skin; however, there
are tried and true Japanese methods that can be practiced on a
shoestring budget and in the privacy of your own home.
“I decided to become an aesthetician and consultant because I always dreamed
of teaching ordinary women how to make themselves look extraordinary. I wanted women to create beauty regimens that they were both comfortable performing and that didn’t put dents in their wallets,” said Chizu Saeki.
The Japanese Skincare Revolution: How to Have the Most Beautiful Skin of Your Life – At Any Age offers insight into how Japanese women keep their skin looking young and is for women of all ages and races. With photos and easy to follow step-by-step instructions, the guide explains Saeki’s most essential tips and techniques – from forming a lotion mask to healing acne and blemishes. You will need a few tools, but the potential savings are huge.
About the author:
Born in 1943, Chizu Saeki is a practicing aesthetician and Japan’s most revered beauty advisor. She has worked all her life in the beauty industry. At 24 she joined the French cosmetics brand Guerlain. When her husband’s work took her to San Francisco in 1971, she continued her work in the cosmetics business by reporting to offices in Japan about new skincare products appearing in the United States.
At age 42, when her husband died of cancer, Saeki fell into a slump and soon she felt she looked 30 years older, so she set about remaking her life and rejuvenating her skin through a gentle routine she had devised over the years, and was phenomenally successful.
Three years later, Saeki joined Parfums Christian Dior as an international training manager. After her retirement from Dior in 2003, she published her first book Don’t Rely on Cosmetics in Japan and has gone on to write more than 30 skincare books, memoirs and self-help titles – all bestsellers.
Q&A with the author:
Why did you choose the skincare industry for your profession?
CS: When I was 13 years old, I saw Audrey Hepburn in a film catalog, and I was amazed that such a beautiful person could exist. This is what aroused my interest in beauty. I began imitating her looks, and gradually I realized what a wonderful thing it is to become beautiful. I quit the clerical job I had been working and enrolled in a beauty school to help others achieve beauty.
How are Japanese and American women different in their approaches to skincare?
CS: Japanese women generally want to whiten their skin. When I lived in the U.S., I got the impression that Americans are more interested in hair design and don’t get hung up on details—brown spots, open pores, and such. They look to a more holistic kind of beauty. There’s also a difference in perceptions of aging: the Japanese tend to take a back seat in everything as they grow older, but Americans think about wearing brighter colors, such as red, precisely because they’re getting older. I think they’re better at enjoying life; they’re the ones who believe in beauty that comes with age. That’s a wonderful thing, and we should follow their example.
Is there one beauty tool that every woman should have?
CS: Your will and your hands. It’s your own hands and the desire to be beautiful that will do the magic. Don’t think that simply using cosmetics will make you beautiful; be responsible for your own face, and use your hands to the fullest. How much value you draw out of a product is really up to you.
Any quick and easy tips on how to defy age?
CS: Well, always thinking “quick and easy” leaves everything half-baked. How you use your time is up to you, and it’s important to make skincare a part of your lifestyle. But when you only have so much time and can’t do everything, the most important thing is to eat—in a balanced manner. Your skin’s luster is dependent on your physical health. If your body isn’t well nourished, neither is your skin. Cosmetics help you take in from the surface what you can’t take in orally, but your beauty really comes from what you eat.
Eating only what you feel like eating can give you a lopsided diet, and your body, never mind your skin, will be a wreck. There’s a lot of information out there nowadays on healthy eating. The key is to be conscious of what and how you eat, and to continue eating in a balanced way. I always make an effort to eat moderately. I have yogurt, tomato juice, and fruit every morning, and I make a point of eating things in season. Small efforts like these go a long way.
Why is it important to massage and tone muscles in the face?
CS: Just as our bodies age internally over time, so does our skin—although of course there are factors other than age acting on the skin. The face is especially vulnerable because of all the muscles, as you can see from how wrinkles in the face run both vertically and horizontally. Massages help the muscles stay in shape, keeping your skin looking young and healthy.
Many women feel they need to spend a lot of money on expensive cosmetics. On the contrary, you encourage women not to spend a lot of money. What are some inexpensive but effective steps to maintaining beautiful skin?
CS: Rather than buying a variety of products, I recommend practicing these basic steps, with feeling.
1. Get to know your skin well.
2. Care about your skin.
3. Desire to be beautiful.
4. Put that feeling into your hands, and use those hands to touch and massage your face and warm up the skincare products you apply to it.
5. Thoroughly remove the makeup you’ve applied.
6. Frequently apply lotion masks.
7. Use serum.
8. Seal it off with cream.
9. Protect your skin year-round.
These points are always the same.
At what age should women begin to be concerned about aging? What basic steps should women take to protect themselves against the hands of time?
CS: Nowadays our skin is at higher risk of sunburn due to global warming and destruction of the ozone layer. Growth generally stops at around age 25, and if you want to stay there, you need to take proper care. If you so wish, you can keep from looking a day older even into your thirties and forties. Different people live in different environments, eat different foods, and live different lifestyles, but my advice to everyone is to take preventative measures. Protect your skin from the elements regardless of age and, when you’ve reached a certain age, give it nutrients by feeding it serum. There’s really no set age at which you should start caring for your skin. Know your skin and incorporate what you feel you need.
To young people, though, I’d like to warn against excessive use of skincare products. Your skin is still well balanced as it is, so don’t rely too much on cosmetics. Use lotion masks, protect your skin, and please do moisturize it.