Celebrity Beauty. Linsday Lohan to Launch Self-Tanning Mist

March 9, 2009 • Beauty


What do you do when your acting a career is in the toilet, your go as a singer was a joke and you are now really only known for your stints in rehab and sapphic relationship? Well she tried leggings (6126) and now, Lindsay Lohan is taking on the self-tanning market. Now call me crazy, but I think she usually looks orange so I personally don't hold out much hope for this new venture. LaLinds has partnered with Lorit Simon, a tanning expert who has been tanning Lohan for
events and fashion spreads for years.

The self-tanning mist,
called Sevin Nyne, is a hybrid of Simon’s own blend but for a mist
application rather than an airbrush machine. “I have tried every product on the market and have never found something I loved until I met Lorit,” said Lohan.

While the active ingredient of the mist is
DHA, and it uses caramel instead of artificial
colors to impart a darker hue. While tanning results are said to be instant, it
takes between two to five hours to get the end look, which lasts four
to five day. The mist, which will sell for $35, does not
contain SPF but is stain resistant and sports a black coconut scent.

Sevin Nyne Web site is expected to launch next month when products are available April 15 on sephora.com.
The product will be available at Sephora on May 1 for a six-month exclusive.

Source & Photo: WWD

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