Goliath vs. Goliath: L’Oreal Takes on eBay

March 11, 2009 • Fashion




Following in the footsteps of LVMH Moët Hennessy Louis Vuitton, L'Oreal is going toe-to-toe with eBay. L'Oreal filed a trademark infringement case in London's High Court claiming the site was selling merchandise that was fake or sourced
from outside the EU. The company claims that eBay's failure to police what products are for sale is aiding the counterfeiters.

L'Oreal lost a similar suit in Belgium in August of 2008, but may fare better in France, where courts ordered eBay to shell out $61 million to LVMH Moët Hennessy Louis Vuitton based on the argument that 90 percent of all Louis Vuitton bags and Dior perfumes sold on eBay are fakes. A suit is also pending in Spain. 

L'Oreal hasn't launched a case in the U.S. (and a U.S. judge ruled against an infringement suit filed against eBay by Tiffany & Co.), so Americans buying fashion and beauty booty would be wise to heed a modern version of an old Latin adage: Let the eBayer beware.

–Becky Ellis

Source: WWD

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