Who said marriage was out? As the recession rages on, expect to see more designer collaborations. According to WWD, next season alone includes everything from the launch of Yohji Yamamoto
shoes by Salvatore Ferragamo to Ruby helmets by Karl Lagerfeld to J
Brand jeans by Hussein Chalayan. Let's not also forget Jil Sander is joining Uniqlo as design
consultant…which is an advantage to both brands and consumers.
“We’re definitely going to see a lot more of these high-low marriages,”
said Valerie Steele, director and chief curator of the Museum at the
Fashion Institute of Technology in New York. “People are going to want
to a lot of fashion for their buck.”
New collaborations for
fall include Comme des Garçons with the shoe brands Tretorn and
Converse, Jimmy Choo for Hunter, a bag line by Rick Owens for Eastpak, a sunglass line for
Mykita by Bernhard Willhelm; a Y’s women’s collaboration with Dr.
Martens, as well as a limited edition makeup and cosmetics accessories
line for Shu Uemura by Tsumori Chisato.
“It shows that
everything is possible,” observed Sarah Lerfel, buyer for Paris
boutique Colette, which unveils up to eight collaborations a month.
“When Viktor and Rolf did H&M, it was a very good way to become
more famous for their own line. When it was Karl Lagerfeld, it wasn’t
to be more famous but to touch a new clientele. Target with McQ,
[Alexander McQueen’s second line], which has been a little forgotten,
was a good way of reminding people that McQ exists,” said Lerfel.
Hey, it beats celebrity lines any day!
Read "Designer High-Low Marriages on the Rise" here.See the Top Ten Summer 2016 Trends for Women Over 40
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