Retail Detail. Finally Some Good News for Liz Claiborne…and Macy’s!

March 30, 2009 • Shopping


Finally there may be a silver lining for embattled brand Liz Claiborne and retailer Macy's. The Liz Claiborne brand hosted its first much-anticipated consumer fashion show, unleashing the
personality power of Isaac Mizrahi on eager shoppers at Macy’s Herald
Square on Thursday night.

According to WWD, roughly 500 women packed Macy’s third
floor not only for a fashion show presenting the makeover of the iconic brand, but also to see Mizrahi.

is something we’ve been dreaming about for so long,” Mizrahi told WWD.
“I want them to understand
what they are getting for their money. At Target, it was about being
the least expensive. This isn’t fast fashion — this is value fashion.”

Macy's has
already reordered numerous styles.The best-sellers so far have
included the boyfriend cardigan, ruffle blouse, gingham skirt, fitted
blazers, a lined raincoat and denim.

Dave McTague, executive
vice president of partnered brands for Liz Claiborne Inc., is hoping
Thursday night’s success is a good omen for Mizrahi’s upcoming monthly
in-store appearances planned through the rest of the spring. McTague’s
team is plotting the second-half of the year, which will add Liz
Claiborne Inc. chief creative officer Tim Gunn into the mix.

Source & Photo: WWD

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , ,

Leave a Reply