Beauty Buzz. Now There’s No Need to Feel ‘Gilt’y About Expensive Beauty Products.

April 3, 2009 • Beauty


The luxury sample sale e-tailer Gilt Groupe will soon be adding luxury beauty to it's roster. The 15-month old site, which has recently expanded into children's and home categories, now boosts more than 800,000 members to which it offers luxury goods up to 70% retail for their sales lasting 36 hours.

“Last summer, we slowly eased into the
children’s and home decor categories. We did subtle testing to see if
there was an appetite for them.” said Gilt’s co-founder and chief
marketing officer, Alexandra Wilkis Wilson. As for beauty, Wilson said, “We are
getting our feet wet, but everything we’ve found so far indicates that
there’s interest” from the Gilt shopper.

Wilson said Gilt
will approach beauty in the same way it has the RTW and accessories
businesses. Lines that are a fit for Gilt are “the types of brands in
high-end department stores. We need the price points to be high enough
for the sale to be meaningful to the customer.”

Given the tough retail and economic climate,
Gilt’s approach may make more sense to to prestige beauty firms,
which have long eschewed discounting.

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Source: WWD

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