As the winter season comes to a close, dreams of summer become more of a reality and it’s time to rejuvenate haircolor! Rebecca Shunick, artistic director at Chicago’s Salon 1800, has access to the latest in summer haircolor trends. This season she guides us through exactly what we should ask our colorists for to achieve the hottest looks of the season.
“Blondes always want to play with their haircolor,” says Rebecca. “To achieve a Cameron Diaz look I add highlights for dimension and provide my clients with a beachy, lived-in, radiant summer look. Gone are the days of platinum white hair. We are definitely seeing softer, more golden and buttery tones for ultimately a more natural looking blonde.”
“Women looking for dimensional blonde haircolor should ask their colorist about Redken’s Blonde Icing Power Lift, part of the new Blonde Glam Collection, for luxurious, conditioning lightening for all bases and hair types,” explains Shunick. “The Blonde Glam Collection gives just the right amount of moisture, and provides an all over shimmer to natural and colored hair.”
Summer Haircolor Trend #2: “Cool It Down”
“For my clients that are ready for change, I suggest adding dramatic highlights to a cool base. Think Molly Sims,” explains Rebecca. “Shine is also a sought-after feature this summer; shine helps to make your color look healthy and rich.”
Summer Haircolor Trend #3: “Red-Nette Glamour”
If blonde is not your thing, not to worry. “This summer brunettes and redheads will look for a glamorous blended shade of brunette and red to create a stand-out shade. Think Emma Stone as the inspiration for this look,” states Shunick.
Did you know that 57% of women in the US age18-64 have color treated hair and 23% of women over 18 report blonde all over haircolor? From natural blondes, color treated blondes, highlighted blondes and platinum blondes, they each have distinct needs – one mainly being color preservation.
Color preservation is critical in today’s climate. Water, sun and many environmental issues leave hair unmanageable and fade color too fast. For a quick, new, home treatment Redken’s NEW Advanced Color Extend haircare regimen with added UV protection in their advanced shampoos, conditioners and treatments, offers a new formula to extend the life and vibrancy of haircolor. The best part of the new line is that it is perfect for brunettes and red heads as well.
To make an appointment at Salon 1800 in Lincoln Park, Chicago call 773.929.6010. Visit www.salon1800.com.See the Top Ten Summer 2016 Trends for Women Over 40