Versace goes Green, Elle Goes Blue & Barney’s NY Getting In On It Too

April 22, 2009 • Fashion

Donatella goes greenVersace (barneys)

Donatella Versace joins forces with Barneys New York, and Elle Magazine in attempts to turn us glamour girls green. Elle has created "Project Blue," which features Earth-friendly beauty, style, and fashion tips in the Blue May issue of Elle. Versace, along with other designers such as Stella McCartney and Derek Lam, were invited to participate in Project Blue by creating a one-of a-kind look made completely from recycled denim.

Versace (fashiontribes) The Project Blue, by Versace, look was inspired by the Versace Couture Collection. The eco-friendly strapless dress models a corseted back, and features blue metal mesh as detailing.

Versace (ester The design will be featured in the Blue May issue of Elle Magazine and in the window display at the Barney's  Madison Avenue location from April 14 to May 4. 
It will also be auctioned on eBay for ten days beginning April 30th; 100% of all proceeds will be donated to the Ocean Conservation Group, Oceana, which helped inspire the project.  

Visit to learn more about the organization and what you can do to help!

“I was very happy to be invited to participate in this project as it helps to focus attention on the important environmental issues we now face as a global community,” – Donatella Versace.


-Lauren A. Ward

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One Response to Versace goes Green, Elle Goes Blue & Barney’s NY Getting In On It Too

  1. Fender says:

    I support them all the way!

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