Retail For the Masses. Next On Target? Anna Sui!

May 6, 2009 • Fashion


Finally, here is a designer collaboration we can get excited about! Target has just announced Anna Sui
will be the second participant in Target’s Designer Collaborations
. This series is different than Target’s Go International program in that it features more
established talents like Alexander McQueen.

The new
program also has an unusual conceit: designers draw inspiration from a
collaborative partner, muse or creative element. Sui chose the four
main female characters on the CW’s hit show “Gossip Girl.”

The collection will be available for sale on September 13 – October 17 on and in about 250 select
stores across the U.S.

“I have always been a fan of
designer partnerships with mass retailers,” Sui told WWD exclusively.
“I think it is a great way to bring fashion to everyone. I love Go
International and was intrigued with Target’s new take on designer
partnerships. It’s a fresh approach. I was able to select a muse or
source of creative inspiration to focus the collection around. It is an
exciting challenge to try and interpret my aesthetic into a
mass-produced product with a specific inspirational source as the

Anna-sui Ever since target lost Isaac Mizrahi's exclusive line, the mass retailer has not been able to regain it's fashion momentum. They are hoping Anna Sui and other established designers will help them through this tough economy.

This is not Sui’s
first retail partnership, however. “We’ve been working with
Anthropologie on special dress and sportswear programs for about two
years,” she said.

Sui’s designs are infused with her rock ’n’
roll devotion and current cultural obsessions. The four main female
“Gossip Girl” characters have worn her clothing on the show. “When I
was in Asia last year, all the young girls kept asking me about the
different locations in New York City where the characters from ‘Gossip
Girl’ live,” she said. “I liked the idea of creating a collection
reflective of each characters’ style, sensibility and unique approach
to fashion. By combining the elements of art, city, spirit, punk and
glamour, we created a collection that exudes New York City fashion.”
Sui used materials such as metallic jacquards, herringbone, silk and
chiffon and detailing with tulle, lace and sequins.

“Target was
very respectful of my craft,” Sui said. “They want the product to be
completely Anna Sui. If you maintain quality, partnering with a mass
retailer will only help you. What I, and other designers who partner
with mass retailers, hope to gain is stronger name recognition and
simply more people wearing our designs. In this economy, I am really
fortunate to be able to offer the fashion-eager public affordable, yet
high design.

Read "Target Signs Designer Anna Sui" here.

Photos: nybloger, Fall '09 RTW, NYMag

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , , ,

Leave a Reply