Retail Detail. Piperlime to Add Apparel Come August

May 8, 2009 • Shopping


Come August you will be able to purchase more than shoes at Guess shoes and bags weren't enough.

Launched in 2006 by Gap Inc., Piperlime will begin selling
apparel in mid- to late August, initially offering mostly denim. 14 brands such as
AG Adriano Goldschmied, Rich & Skinny, Joe’s Jeans, Work Custom
Jeans and Seven for All Mankind, will be offered according to WWD.

“We’re growing very rapidly,
and our growth is significantly outpacing the industry,” said Jennifer
Gosselin, vice president and general manager of “We have
millions of very fashion-involved customers. Apparel was clearly the
place we should be going.”
carries over 200 brands of shoes and handbags, which were launched last
year. The brand surpassed the 1 million customer mark earlier this
year. Expect jewelry soon after too.

will be a boutique experience with a much broader assortment than a
brick-and-mortar store,” Gosselin said, adding the site will also offer
lesser-known brands such as Red Engine, Civil Smith and Tucker. “We’re
differentiating by offering more discovery brands and the way we edit
our assortments.”

Source & Photo: WWD

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , ,

Leave a Reply