Even though many speculated ousted Nina Ricci designer Olivier Theyskens would take the helm at the embattled House of Halston, it seems WWD was correct in their prediction of Marios Schwab. Halston has tapped the London-based designer as its new
creative director, effective July 1.
The brand, which was acquired by Hilco Consumer Capital and The
Weinstein Co. in 2007 and has since been working on a revival, will
also launch the Halston Heritage collection. It will feature
reproductions of original Halston looks at contemporary price points
for spring 2010, which will be manufactured in a partnership with Li
& Fung Ltd.
Schwab's first collection for Halston will be unveiled next February for fall 2010.
The looks will range from Halston’s tie-dye and sequinned dresses to
his Ultrasuede and chiffon dress, espadrille wedges and sac bags. The
line will carry suggested retail price points from $55 for a T-shirt to
$595 for an occasion dress. Design and distribution will be handled
in-house, and the collection will be produced in China.
Read "Halston Taps Marios Schwab as Creative Director" here.
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