Being the beauty junkie that I am makes it nearly impossible for me to step into a beauty store, and not be overwhelmed with the selections and possibilities. Let alone, sticking to what I actually came in there for without overspending. With the economy being in a slump and people's spending becoming restricted, it's easier for most women, to buy their beauty products online. Convenience; no gas, restricted spending, and not overwhelmed with the countless beauty products staring you in the face. It just may be that much easier to buy beauty online.
Despite the economy’s impact on purchasing across most retail channels, the Internet has been a bright spot for beauty, showing a 1% sales uptick overall in the past year, The NPD Group said Wednesday.
Annually, the average amount spent per woman on beauty products on the Internet was $86, according to the firm. “The ease of shopping online and product availability continues to be what is driving Internet shoppers who spend more via this channel than in the prior year,” NPD stated. Of the women who spent more, they purchased higher quantities of products as well as more expensive items.
“Higher gas prices also had a positive impact on Internet spending,” according to NPD, as more consumers purchased beauty products online, rather than driving to a store.
Price comparison is another major practice while shopping online. About 66% of women who went online but did not make a purchase said they researched products on Web sites that offer multiple brands and single brands.
Kelley Epps-Woods, Beauty EditorSee the Top Ten Summer 2016 Trends for Women Over 40