jewelry collection in gold or silver, with diamonds and other
gemstones, will premiere on the runway in September as part of the spring
women’s ready-to-wear show and retail for between $700 and $14,000.
“The idea is that of covering an area of
the market, starting with silver, which in the last few years has
generated very satisfying sales results,” Ferré chief executive officer
Michela Piva told WWD.
IT Holding, which also owns the Malo and Extè
brands and operates under license the Just Cavalli, C’N’C Costume
National, Galliano, VJC Versace and Versace Sport labels via its
subsidiary Ittierre SpA, entered the Italian equivalent of Chapter 11
bankruptcy protection in February.