Bling News. Gianfranco Ferré to Launch Jewelry Line

May 27, 2009 • Accessories

Gianfranco_Ferré_spring_09 Finally some good news for embattled IT Holding SpA. Gianfranco Ferré, one of the labels it owns, is set to launch a jewelry line in partnership with Damiani.

The women’s
jewelry collection in gold or silver, with diamonds and other
gemstones, will premiere on  the runway in September as part of the spring
women’s ready-to-wear show and retail for between $700 and $14,000.

“The idea is that of covering an area of
the market, starting with silver, which in the last few years has
generated very satisfying sales results,” Ferré chief executive officer
Michela Piva told WWD.

Ferré creative directors Tommaso AquilanoGianfranco_Ferré_jewelry
and Roberto Rimondi will oversee the design of the line, focusing on
four themes inspired by late founder Gianfranco Ferré’s architectural

IT Holding, which also owns the Malo and Extè
brands and operates under license the Just Cavalli, C’N’C Costume
National, Galliano, VJC Versace and Versace Sport labels via its
subsidiary Ittierre SpA, entered the Italian equivalent of Chapter 11
bankruptcy protection in February.

Source: WWD

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