Coffee with Tory Burch: What’s New, What’s Next

June 12, 2009 • Fashion

Tory scarab

What better way to start your day than sipping cappuccino with a hot designer in her chic NYC boutique? Yesterday I popped over to Tory Burch's shop where she was hanging out and chatting about what's on shelves, what's in the pipeline, and what's in her mind for the future.


What's Now: 

Known for incorporating her travels in her work, Tory's summer and pre-fall lines (in stores now) are inspired by Venice. A scarab embellished belt and handbag are among her (and my) favorite pieces, and scarabs are good luck (bonus!).

Last year she added a new logo to the line: the "Buddy Logo," after her father. The logo is an adapted version of his monogram, and this season it's emblazoned on the Cambridge tote.

The Tory Burch eyewear line debuted this week, and everything is under $200.


What's Next

Get excited: This fall will feature fantastic boots–wraparound boots, slouchy suede ankle boots, and even cute rainboots–and quirky basics like a skinny stretch camo pant (featured in an upcoming Marie Claire), a sweater with military shoulders and an oilcloth trench. She's editing down prints, but will have an Andy Warhol-inspired line, which includes a bold flower print.

Accessories are becoming a larger and more integral part of the brand. In addition Tory_burch_boot to her new glasses and sunglasses collection, belts are becoming big, and she's expanding the jewelry and handbag lines. Look for more leather handbags. Although she said it's "difficult to find beautiful leathers at this price point," she's experimenting with washed leathers.

While prints will remain a key element in her designs, she's changing things up. "We started off doing David Hicks, geometric prints," she said, "and now  everyone is doing it. So now we're moving in a different direction." She held up a blouse with a gondola print (above) from the summer collection as an example. This season also has the (super cute) "Trunk" print–tiny red and white elephants. 

A teaser: Tory is partnering with a beauty brand as a guest designer. It's a cosmetics and/or body line (not a fragrance) and is launching globally in… 2011. I'm sure it will be worth the wait!

No promises, but…: 

With two brothers and three sons, Tory admits that she'll probably succumb to the pressure of testosterone and produce at least a partial men's collection, with pieces like shirts, ties and cufflinks.

She'd love to do an "accessible" home collection. (woo!)

In addition to obtaining inspiration from her travels, Tory hopes to incorporate the work of artisans around the world.

– Becky Ellis

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