Talk about good fortune, Hudson Jeans has cast Georgia May Jagger, the 17 year-old daughter of Jerry Hall and Mick Jagger, in its fall ad campaign. She was bound to be gorgeous. “Georgia is the new era of girl,” said campaign head David Lipman, of the Bridge Bardot look-alike.
According to WWD, Hudson’s majority investor, sees so much marketing potential in Jagger they have signed her for three years. The campaign marks the the first step in a major rebranding push for the Los Angeles-based premium denim label since it launched in 2002.
The shoot which takes place this weekend will be photographed by Mario Sorrenti and styled by Camilla Nickerson. As for the concept, the cameras will follow Jagger through her London life, including a trip to a club with her friends and boyfriend Django James of the band Django James & The Midnight Squires. “But it’s really about Georgia,” said Lipman. “She is going to take the world by storm. Mark my words.”
Photo: Daily Mail UK