The crowd poured in for last night’s event at the Chicago neighborhood music venue, The Double Door—not just for the live music, but also for the t-shirt booth in back. Loop Apparel, a Chicago label that grew from t-shirts under $20 in 2006 to swimming mainstream with new t-shirt lines, outerwear, accessories, and even baby onesies, showcased their Spring 2009 designs for the evening’s music (and fashion) patrons.
Business partners Josh Galecki and Brian Crow stated that their latest collection features an anti-corporate theme. One could get the gist by scanning the shirts labeled “unemployed”, the man in the suit burning in flames, or the forlorn business traveler looking out of a window shadowed by a broken heart (aptly named “Delayed at ORD”). At the end of the evening, many of the tees that were originally folded on the back table were seen walking throughout the crowd and even performing on stage.
Before departing, a friend of mine turned to me and exclaimed in disappointment, “Everyone is wearing the shirt I just bought! It’s just been one night and they’re already mainstream!” It sounds like we’ll be seeing more of Loop Apparel walking the Chicago streets…perhaps even over city borders.
Shop online at Loopapparel.com
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