Tory Burch has confirmed that her boho chic namesake line has expanded to an eyewear line that will debut this coming fall. Sunglasses will be a main feature of the new collection and are a part of Burch's signature look herself. Often photographed in a pair of swanky shades, Burch expressed her frustration at constatly losing them and wasting bank on a designer brand. So, turning to her label's affordable sportswear roots, Burch decided to keep the pricepoint of her new eyewear line at under $200. Burch now joins the ranks contemporary labels that have branched out into eyewear such as Diane von Furstenberg and Marc by Marc Jacobs.
As for the design of the frames, Burch found inspiration from some of her fave historical style icons like James Dean, Peter Fonda, and Faye Dunaway. She also took cues from family vacations to the Mediterranean during the Sixties, Seventies, and Eighties. The actual shapes of the shades will range from tortoise-shell cat eyes to shield frames, wire rims to aviators. Burch infused her subtle, yet funky aesthetic in the design of the frames including features like quirky prints, ombre color schemes, and of course-her trademark golden logo.
Burch has teamed up with Luxottica Group SpA, which now holds a
six-year license for the design, manufacture and global distribution of the
sunglasses and prescription frames. Ophthalmic frames will debut early
next year. Of the new licensing venture, Burch noted "“It was a collaboration that was very organic." The eyewear collection will join the Tory Burch label that currently features apparel, footwear, handbags and some accessories. The line already has more plans in the works that will include fragrances, watches, and costume jewelry.
Article and Photo Source: WWD
Tags: affordable. sportswear, Alia Rajput, aviators, cat eyes, Diane von Furstenberg, Eighties, Faye Dunaway, frames, James Dean, Luxottica Group SpA, Marc by Marc Jacobs, Peter Fonda, Seventies, Sixties, Style Icons, tortoise-shell, Tory Burch, trademark golden logo, wire rims