Klum and Kors Team Up To Promote Breast Cancer Awareness

June 15, 2009 • Fashion

Heidi Klum in the 'Key to the Cure' t-shirt designed by Michael Kors

"Project Runway" colleagues Heidi Klum and Michael Kors have signed on with Saks Fifth Avenue and The Breast Cancer Research Foundation for Saks’
2009 'Key to the Cure' campaign. Klum is slated to serve as this year’s
ambassador and Kors has designed the limited edition T-shirt that benefits
the cause. Klum and Kors will join a sizable group of A-list celebrities and designers who
have participated in this campaign. Gwyneth Paltrow was its ambassador
last year, and Karl Lagerfeld designed the special T-shirt. Others have
included Hilary Swank with a T-shirt by Diane von Furstenberg, Renée
with Juicy Couture, Glenn Close with Oscar de la Renta,
Charlize Theron with Marc Jacobs and Nicole Kidman with Stella

For Kors, the cause hits a pesonal note. The mother of Lance LaPere, Kors' partner and executive vice president and creative director of his company, passed away from breast cancer and Kors noted that he has had many family members and friends affected by the disease. “The number of advances have been pretty remarkable in the last few
years, and I think that keeping the noise about the situation up is so
important,” he said. “If this is a way that I can give back and at the
same time design something that perhaps makes you feel a little
glamorous and puts a bit of a smile on your face, it is a triple

Klum's inclusion in the campaign is an honor to the model as well. The mother of three is a public advocate for women's causes, having headed up the campaign with the American Heart Association to raise awareness about heart disease. On the breast cancer project, she said " It’s important that we all work continuously to find the cure for
cancer and to find answers. This year’s T-shirt is
fabulous and not just because Michael, my fashion inspiration and great
friend, designed it. It’s fun and comfortable and really a great gift
for yourself or a family member or friend that you can give to support
a very worthy cause.”

The $40 T-shirt, which Kors designed with a fuschia panther print, will launch at Saks Fifth Avenue stores, its Off 5th
units and on saks.com on Oct. 1, with a part of the proceeds going to
local charity partners. Saks is also planning a special charity shopping weekend geared toward the cause. The event will take place on Oct. 15 to 18, and Saks plans
to donate 2 percent of sales up to $250,000 to local and national
women’s cancer organizations and research centers. In addition, Saks
will make a $500,000 contribution to the Breast Cancer Research

Article and Photo Source: WWD
—Alia Rajput

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