Accessories. Is Coach Developing a New Brand?

June 18, 2009 • Fashion

Reed Krakoff of Coach

The President and Executive Creative Director of handbag label Coach may be introducing a few new concepts to the iconic line that won't be in the form of purses. Reed Krakoff, a veteran of Polo Ralph Lauren, has been with the Coach label since 1996 and has been hailed as an innovative mind in both business and creative ventures. Lately more and more buzz has been circulating that Krakoff is planning a new line of products to appear within the Coach house but under a new, Krakoff-centered brand. It has even been reported that the names "Reed," "Reed Krakoff," and "RK" were registered with the
United States Patent and Trademark office in February along with two
designed logos. Juicy! Possible items that could be included in the prospective new line are anything ranging from personal care products like body sprays and toilet soap to
ready-to-wear apparel and leather goods
. Even pet products and "hotel and
restaurant services"
are potential sellers!

Another innovation of Krakoff's, the youthful Coach line Poppy which debuted earlier this year

The theme behind the Coach brand success has always been growth—starting from a small leather goods manufacturer in 1941, the label has exponentially evolved through the years to become the logo-boasting global brand that it is today. But with sales decreasing in a trend akin to most other current designers, the label is trying to be cautious. The brand announced in April that third quarter profits declined 29.3
as sales dropped by 0.6 percent to $740 million against the
same year-ago quarter. Yet despite the profit loss, the brand is apparently not in debt and therefore may have the autonomy that many other struggling labels don't, to make plans for possible expansion. "We always have new projects in development," said a Coach
spokesperson while pointedly denying a Spring 2010 launch of the
Reed Krakoff trademark. It's OK, we'll wait—they can't hide from us forever!

* Stay tuned, Second City Style will be announcing an exciting event we are hosting  with Coach for the Chicago debut of Poppy next week!

Article Source: Fashion Week Daily
Photo Source: daily.chictoday

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , , , ,

Leave a Reply