Fashion 2.0: Beyond Online Shopping

June 20, 2009 • Magazine

Fashion 2.0: Beyond Online Shopping

Fashion 2.0: Beyond Online Shopping

Sat, 2009-06-20 07:00

Jacqueline Zenn

There’s no doubt that the ability to shop online has resulted in many fashion aficionadas becoming borderline addicted to the Internet. There’s definitely something to be said for the ability to browse the virtual racks at any time day or night. That said, there are several sites that go beyond simple online shopping and take the whole experience to the next level. Here are our top five favorite “fashion 2.0” websites:

Etsy: A unique online marketplace (think Ebay) where talented and sometimes crafty types come together with vintage experts and budding designers, Etsy allows you to purchase unique and one-of-a-kind pieces directly from the creator. You can even collaborate with many of the site’s for custom made pieces at very affordable prices since you are cutting out the middlemen as well as supporting small business owners – you’re not only getting gorgeous clothing and accessories, you’re doing your part to help beat the recession!

ShopItToMe: Imagine having a recently marked-down selection of pieces in your size from your favorite stores and designers delivered to your inbox every morning or every week – it is like having your own free personal shopper who understands your budget! That is what ShopItToMe does once you fill out your profile with your preferences. It’s definitely a time-saver and helps ensure that you never miss out on a fabulous sale.

Polyvore: Visually oriented types will enjoy Polyvoreyou can create sets (think of them as outfits) with any clothing or accessories you can find online, and give them unique names and backgrounds to add to the overall theme. It is one of the web’s largest fashion communities and full of inspiration for those looking to develop and express their personal style.

Stylefeeder: This site uses images you upload and add to your feed to help you find new items you might like – think of Stylefeeder as a way to bookmark, share, and save your favorite pieces as well as a discovery engine that brings you new items.

Closet Couture: Those of you who grew up in the nineties will remember coveting Cher’s closet in the movie Clueless. Closet Couture gets you one step closer by allowing you to upload and manage your wardrobe online while receiving advice from fellow members and even seek the advice of celebrity stylists.

It is no question that the web is incredibly useful for everything from connecting with indie designers to managing your wardrobe to discovering new and fabulous pieces. Whatever did we do without it?

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