Yesterday marked the debut of designer David Meister's venture into e-Commerce retail. The award winning designer, known for his luxe evening gowns in decadent fabrics, previously carried his collection online through department store sites like Neiman Marcus, Saks, and Nordstrom. But with his growing collection and increasing demand from consumers and celebrities alike, Meister realized it was time to expand and join the ranks of e-Commerce couture. "I am excited to sell direct to the consumer and offer women one shopping location that encompasses the full collection." David Meister, Chairman and Creative Director of his label, stated. Establishing our own retail identity will help psotition the brand for growth as we move into other product categories in the future."
Meister's American-manufactured designs are hailed as being sophisticated and feminine. He often uses materials such as stretch satin and matte jersey for his flattering, body conscious shapes. The new retail site will feature David Meister's full collection of day and evening wear as well as his plus size Special Women's collection which features his designs in sizes 14W-24W. The site will also have a link to the David Meister fan Facebook page to leave comments and suggestions about the styles.
Meister's celebrity clients have included Sharon Stone, Jennifer Hudson, and Felicity Huffman. Viola Davis and Diane Lane both wore his designs to high acclaim at the 2009 Screen Actors Guild Awards. Tina Fey was also dressed in David Meister when accepting her 2008 Emmy.
View David Meister's full collection at his new online boutique, davidmeister.com
Photo Source: insider, mystyle
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