Retail Detail. eLuxury Switches From Retail to Social Media

June 26, 2009 • Shopping


As we mentioned earlier this week, eLuxury as we know it is over as it will shutter it's e-tail doors today. Come Monday the site will relaunch as as a social media site devoted to the world of luxury.

According to WWD, parent
company LVMH Moët Hennessy Louis Vuitton has been closely guarding
details and declining interview requests, but prepared statements from
the company imply the site most likely will present a highly visual
feast of luxury and lifestyle photos, videos and other news and content
curated by “visionaries from around the world,” and ranked and
personalized by readers.

Subjects will include fashion, art, food and wine, design, culture, travel, beauty, music and entertainment, the company said.

Social media sites are nothing new these days and are popping up at an amazing clip. eLuxury is hoping that their unique spin on luxury will make them a sure fire hit. We shall see come Monday.

Source: WWD

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