Retail Detail. Urban Outfitters Joins Growing Trend of Mobile Stores.

June 29, 2009 • Shopping

The mobile store resembles Urban Outfitters' web store but will provide easier access for smartphones

With the wave of touchscreen technology well underway, more and more retailers are responding to the trend by making their products easily available through the popular, new medium. The unofficial hipster headquarters, Urban Outfitters, has just joined a small but growing clan of companies that have begun business through smartphones, such as Blackberrys, palms, and the iphone. Urban's new site, called, is designed for the specific use of being easily accessed by a mobile device. On the site, customers can shop, see their wish lists, read the blog, check
order status, find a store and sign up for text alerts from their phones. The mobile store also links to Urban Outfitter’s pages
on Facebook, MySpace, Twitter, YouTube and Flickr.


Other retailers linked in to the touchscreens include Polo Ralph Lauren, Sears, SVC and Amazon. Online luxury retailer Yoox also crossed over when it had a soft launch of a mobile friendly site in April. The web shop was quickly convinced after it received 710 orders via cellphone in only a month. Although, any phone with web access can view an online store, the particular design behind the mobile stores includes small-screen friendly software which cuts down the time it takes for any site to load, and allows the products to be viewed much easier. This gives potential customers an opportunity to shop during time constricting periods throughout the day like lunch breaks or during a commute. Like we need anymore help!

Article Source: WWD
Photo Source: luckymag, businessweekly

-Alia Rajput

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One Response to Retail Detail. Urban Outfitters Joins Growing Trend of Mobile Stores.

  1. stuart says:

    Nice post!
    Now a days lot of designs have arrived in to men & womens fashion style. But one of the key items every men & woman should have is a pair of jeans that flatters your figure and can be dressed up or down.

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