With the wave of touchscreen technology well underway, more and more retailers are responding to the trend by making their products easily available through the popular, new medium. The unofficial hipster headquarters, Urban Outfitters, has just joined a small but growing clan of companies that have begun business through smartphones, such as Blackberrys, palms, and the iphone. Urban's new site, called m.urbanoutfitters.com, is designed for the specific use of being easily accessed by a mobile device. On the site, customers can shop, see their wish lists, read the blog, check
order status, find a store and sign up for text alerts from their phones. The mobile store also links to Urban Outfitter’s pages
on Facebook, MySpace, Twitter, YouTube and Flickr.
Other retailers linked in to the touchscreens include Polo Ralph Lauren, Sears, SVC and Amazon. Online luxury retailer Yoox also crossed over when it had a soft launch of a mobile friendly site in April. The web shop was quickly convinced after it received 710 orders via cellphone in only a month. Although, any phone with web access can view an online store, the particular design behind the mobile stores includes small-screen friendly software which cuts down the time it takes for any site to load, and allows the products to be viewed much easier. This gives potential customers an opportunity to shop during time constricting periods throughout the day like lunch breaks or during a commute. Like we need anymore help!
Article Source: WWD
Photo Source: luckymag, businessweekly
-Alia RajputSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Alia Rajput, Amazon, and the iphone, Blackberrys, blog, luxury, m.urbanoutfitters.com, mobile device, mobile store, online, order status, palms, Polo Ralph Lauren, retailers, Sears, smartphones, SVC, technology, touchscreen, Urban Outfitters, web store, wish lists