Swatch Debuts New Collection Designed by Billy the Artist

July 1, 2009 • Accessories

Billy the Artist

Iconic timepiece brand Swatch will be launching its latest joint design venture on Wednesday. The watch brand has teamed up with Billy the Artist—the bold, graphics-happy designer whose self-proclaimed mantra is "Create your own reality". Billy's signature style is made up of a "kaleidoscope of puzzle-like images that celebrate the diversity and joy of the human spirit." He utilizes the image of wide open eyes, bright splashes of color, and Dr. Seuss-like patterns to evoke a playfulness that Swatch seemingly could not resist. The collection of Billy's "urban primitive" watches will hit stores tomorrow and run from $55 to $65.

A car door painted by Billy the Artist

A collection of bottles designed by Billy the Artist

Article Source: WWD
Photo Source: wikipedia, greenlabelart
-Alia Rajput

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