Pret Reporteur. Futurist Tendencies: Fashion Imitating Art

July 7, 2009 • Fashion


Gabbie Perez for Second City Style Magazine

Futurism burst onto the avant-garde art scene in February 1909 when
its manifesto was published on the front page of the Parisian
newspaper, Le Figaro. Emphasizing speed, dynamism, and
youth, the Futurists embraced the new technologies of the early
twentieth century with the intentions of creating a new art form born
from new realities.
Practicing in seemingly every medium, from
sculpture and architecture to graphic design and film, the Futurists'
legacy is still evident today with their ideals being realized in a
variety of media.

In 1914, Giacomo Balla, a major pillar of the movement, wrote
the Manifesto on Menswear calling for "dynamic, aggressive, amazing,
violent, phosphorescent" ready-to-wear. Balla applied the same
principles of the Futurist art manifesto to his clothing manifesto,
again wanting to create new and vibrant designs. Some of today's
designs, 95 years later, echo these principles (think fluorescent
colors, sculptural shoulders, bold stripes, glitzy sequins).

Read more "Futurist Tendencies: Fashion Imitating Art" here.

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