Vogue's editor-in chief Anna Wintour proposed the initiative for Fashion's Night Out
New York's motto for the upcoming fall fashion week seems to be, 'All you need is love." Love for shopping that is, and the city's brainchild attempt to bring back a universal love of shopping has apparently gone beyond the domestic realm. The plans for New York's Fashion's Night Out, taking place on September 10th, were announced this past spring by sponsors the Council of Fashion Designers of America, Vogue, the City of New York and NYC & Co. The event will involve designers and boutiques from all over the city coming together to kick off fashion week in style.
In the attempt to attract consumers who may have stopped shopping due to the flailing economy, the shops will be hosting a bevy of incentives that go beyond the general realm of discounting including personal appearances by designers and celebrities, live music, fashion
shows, freebies, charity tie-ins, and extended shopping hours.
Now reports are surfacing daily of more and more participants who have signed on to spread the word of fashion back to the masses. Shops on Avenue Montaigne in Paris and Via Della Spiga in Rome, malls
in Beijing on Chang An Avenue, the DLF Emporio Mall in India, and the
Kolonaki shopping area in Greece have signed up.
Back in the States, all 40 Neiman Marcus
stores are participating. Eight Macy's in New York are hosting special
events. Lord & Taylor is selling the 2010 calendar of New York
firefighters. Designer Alexander Wang is giving runway lessons at
Barneys and then signing T-shirts at Bergdorf, which can't be missed. And
many stores will probably offer light refreshment, like Champagne punch or some energy drink du jour. Charity tie-ins include sales of a limited
edition T-shirt to benefit the National September 11 Memorial and Museum at
The World Trade Center, and a citywide clothing drive for the NYC AIDS
Plans for Fashion's Night Out should continue to unfold until the retail registry deadline of August 1st.
Article Source: WWD
Photo Source: newyorkmag
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