Net-A-Porter Launches New iPhone Shopping Application!

July 16, 2009 • Magazine


Earlier this week the NET-APP iphone application was launched as a wireless connection to luxury retail titan Founder Natalie Massenet seems happy with the progress the web store has made, saying at the launch party on Regent Street in London, "You used to go see Christian Dior in Paris to have a dress made, but now you can go to Rouland Mouret in your hand." Mouret himself admits to being  skeptical when the company first launched.“I thought Natalie was crazy when she first came to speak to me about
Net-a-porter and now I realize that I was the crazy one,” said Mouret
during a recent discussion with Massenet about the evolution of fashion and
The dialogue will be available to download off next week. Now launched, the NET-APP will be updated with new products and content every Monday and Wednesday. As an added convenience, customers will be able to save all their information and buy from the site without having to reenter payment details each time. Massenet proudly boasts “This is
taking multitasking to the next level.
Women can now shop anywhere on
the fly.”

Article Source: WWD
Photo Source: fashioninsider
-Alia Rajput

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