British label Pringle of Scotland has handpicked the eccentric looks of actress Tilda Swinton to headline their spring 2010 ad campaigns. Having shot the likes of Lydia Hearst, Daisy Lowe, and Pixie Geldof for the spring 2009 campaign, the label has drastically changed the idea behind the ads in a move characterized by New York Magazine as,"they've realized one very famous celebrity trumps a handful of sort-of-famous celebrities." As a Scotland native, Swinton seems an appropriate candidate for the Scottish-based label. But beyond that, her elegance and edginess mix together seamlessly on and offscreen to appeal to style savvy audiences both young and old. And Pringle seems to get that. A spokeswoman recently told WWD, “We don’t want to go away from [our traditional customers] — we believe
Tilda is more inclusive, as both young and more mature people identify
with her acting.” Swinton was set against a traditional Scottish landscape in a photo session shot by photographer Ryan McGinley. The ad campaign is set to debut at a party during September's London Fashion Week.
Article and Photo Source: newyorkmag
Tags: actress, advertiising, Alia Rajput, Daisy Lowe, London Fashion Week, Lydia Hearst, photographerm Ryan McGinley, Pixie Geldof, Pringle of Scotland, Scottish-based, spring 2010 campaign, Tilda Swinton