The evidence of Vogue and other Conde Nast publications' ad page losses will be made tangible come early August when the September issues of the mags hit the shelves. Fashion media is already reporting on the tragically slim volume that September Vogue is expected to be. On the heels of the recent announcement that Conde Nast had hired management consulting firm McKinsey & Co. to help the publishing company bounce back from their pitfalls, the ad-page projections were released yesterday and reflected the numeric reason for the skinnier magazines.
September Vogue only has 429 ad pages, a 36 percent dip from last year when the much heftier magazine carried a 798 total pages, 607 of them ads. (In 2007, the September issue numbered 840 pages, 727 of the ads, and in in 2006 it numbered 754 pages, with 635 pages in ads.) But some of Condé Nasts' other title have suffered losses far worse. W's ad pages are down 53 percent, Allure's are down 51 percent, Self's are down 50 percent, and Glamour's are down 41 percent. Overall, the ad page projections for all of Conde Nast's publications are down a record number of 37 percent. Until the publishing house can pull itself up by its Marc Jacobs bootstraps, we will try to focus on the positives of this dilemma like, more actual content to read and less much weight to carry around. Although, the ad pages are admittedly often worth the cardio.
Article and Photo Source: newyorkmag
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