Huffington Post Profiles Anya Hindmarch’s Inspiration and Talent.

July 27, 2009 • Fashion

Designer Anya Hindmarch in her office in London

The style reporter for The Huffington Post recently sat down with British handbag extraordinaire Anya Hindmarch to pick her brain on topics like her personal style and taste, the inspiration for her highly coveted eponymous line, and what factors have attributed to Hindmarch's success for the past two decades. The down-to- earth designer was considered a pioneer for the eco-friendly fashion movement, having launched the original 'I Am Not a Plastic Bag' canvas tote that turned thousands of savvy shoppers green. First released in 2007, the canvas tote enjoyed a success that had never before been seen from an environmentally conscious accessory and, as a result, caused a frenzy of countless copies and imitations. But Hindmarch doesn't seem to mind much that her designs were made accessible to the masses. In fact, the designer took the next step herself by creating mass-produced merchandise for Target. Her line of stylish, affordable bags for the retail giant was also wildly popular and provided the designer with a new awareness for the various types of markets. Yet the luxury of her signature designs continues to define the heart of Hindmarch's talent. Her celebrity clientele has ranged from Reese Witherspoon to Princess Diana since Hindmarch launched her namesake line in the early nineties. As a designer, Hindmarch seems to comprehend the elements of a what makes up a truly treasured bag, regardless of its price point. And that unique understanding, infused with her own impeccable taste, will undoubtedly ensure Hindmarch's success for twenty more years to come.


The Three Pocket Bag (above) and the Hands Free Satchel from the Anya Hindmarch fall 2009 collection

Read the entire Anya Hindmarch article for The Huffington Post here.

Article and Photo Source: The Huffington Post
-Alia Rajput

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One Response to Huffington Post Profiles Anya Hindmarch’s Inspiration and Talent.

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