Bravo Unveils New Creative Competition in ‘Launch My Line’

July 28, 2009 • Lifestyle

Hosts Dean and Dan Caten of DSQUARED2 clothing play on the show's duo dynamic

Yesterday Bravo released the first tasty tidbit of its next reality series, called Launch My Line, with the names of the upcoming show's participants. With the network's tragic loss of the hit Project Runway, its now beginning a new chapter in the wonderful world of fashion design competition—and this time, the formula is different. Hosted by acclaimed designers Dean and Dan Caten of DSQUARED2 and featuring well known fashion names Stefani Greenfield and Lisa Kline as panel judges, the show will explore the possibilities that can result from creative collaboration.

The series will feature ten highly regarded professionals in various fields, each with a dream to one day helm their own clothing line. The professionals will be paired up with ten established fashion designers who will assist them through the various challenges in creating a well rounded and cohesive fashion collection, one piece of which will be showcased on the runway at the end of each episode. The contestants will approach their tasks in various ways, each pulling from the experience and skills they learned in their respective fields. The relationships between the professionals and their assigned designers will seemingly vary as well,  ranging from natural chemistry to immediate tension. The runway look taken from each collection at the end of every episode will be judged in front of a live studio audience. The winning team's professional will have his/her clothing line launched officially and their design partner will receive $50,000. Launch My Line is slated to debut on Bravo on September 16th at 10 p.m. ET/PT but enjoy this sneak peek of the series now!


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-Alia Rajput

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