Designer Dish. Isaac Mizrahi Expands His Influence With QVC Show

July 28, 2009 • Fashion

Isaac Mizrahi

In the not so distant past the QVC channel—the somewhat glorified cable version of the home shopping network—was synonymous with images like wrinkle cream, marquis-cut diamonds and your grandmother's ironing board as she would while away the hours in front of it. In an attempt to modernize the network's image, a new show will premiere featuring designer/t.v. personality Isaac Mizrahi. The show, which has yet to release a name, will be multi-functional as part reality TV, part talk show, and part sales. Mizrahi will be the coup d'etat in changing the dynamic (and therefore the audience) of the sales network with his infectious onscreen manner and relatability. “We were just sitting there watching him talk, thinking, ‘My God! On
air, you are going to resonate so strongly with our consumers!’” Doug
Howe, chief merchandising officer of QVC said.

Mizrahi already has his hand in multiple honeypots with his own high-end label, his influence at Liz Claiborne, and his popular offshoot lines for Target, not to mention his variety of t.v. work on The Food Network and most recently, as a host for The Fashion Show on Bravo. Yet Mizrahi's energy, which he's become famous for, seems to know no bounds as he signs himself up for this newest endeavor. And why not? Until he faces potential overexposure to the public from his many projects, the multifaceted designer may as well enjoy the time he has as a rare personality beloved by viewers, buyers and media alike. And he bakes!

Article and Photo Source: newyorkmag
-Alia Rajput

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One Response to Designer Dish. Isaac Mizrahi Expands His Influence With QVC Show

  1. Matrixyl says:

    I don’t know about other people, but I really like shopping for things at home. It’s just so much more convenient. If you go out, you have to deal with lines, walking around, hurting feet, crazy drivers to and from the shopping centre, mean cashiers, and unhelpful workers. Being able to buy things while still at home was an amazing idea. I think some of the best items are the skin creams. You actually get to see how it works, and not just pick something because you like the color of the packaging.

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