In the not so distant past the QVC channel—the somewhat glorified cable version of the home shopping network—was synonymous with images like wrinkle cream, marquis-cut diamonds and your grandmother's ironing board as she would while away the hours in front of it. In an attempt to modernize the network's image, a new show will premiere featuring designer/t.v. personality Isaac Mizrahi. The show, which has yet to release a name, will be multi-functional as part reality TV, part talk show, and part sales. Mizrahi will be the coup d'etat in changing the dynamic (and therefore the audience) of the sales network with his infectious onscreen manner and relatability. “We were just sitting there watching him talk, thinking, ‘My God! On
air, you are going to resonate so strongly with our consumers!’” Doug
Howe, chief merchandising officer of QVC said.
Mizrahi already has his hand in multiple honeypots with his own high-end label, his influence at Liz Claiborne, and his popular offshoot lines for Target, not to mention his variety of t.v. work on The Food Network and most recently, as a host for The Fashion Show on Bravo. Yet Mizrahi's energy, which he's become famous for, seems to know no bounds as he signs himself up for this newest endeavor. And why not? Until he faces potential overexposure to the public from his many projects, the multifaceted designer may as well enjoy the time he has as a rare personality beloved by viewers, buyers and media alike. And he bakes!
Article and Photo Source: newyorkmag
Tags: Alia Rjput, Bravo, buyers, designer, Doug Howe, influence, Isaac Mizrahi, label, Liz Claiborne, media, QVC, reality TV, sales, show, talk show, Target, The Fashion Show, The Food Network, TV, viewers