Last week, publishing company Conde Nast released their ad projections for many of their well known titles. The figures showed a decrease in the ad pages of almost every major publication with a special spotlighting on fashion bible Vogue, that suffered a loss of 36 percent, made clear in its slim September issue. Now, in the midst of a potential reorganization by newly hired consulting firm McKinsey & Co., the magazine famous for lavish details and exorbitant spending is facing a fiscal fiasco. The Imagist reported late last week that the mag is (perhaps grudgingly) responding with the ad sales slump by "quietly getting a revamp," which would involve, "…a new circle of models, an influx of fresh, young photographers and a desire for "unpredictability" in the stories." So the question now stands—can Vogue continue do what its famous for (namely, be the first and last word in all things luxe and fabulous) in a new, un-Vogue way? The prospect of the magazine giving up signature photographers like Annie Leibovitz and Mario Testino is admittingly a little unnerving. But we honestly wouldn't mind the option of poring through spreads that, as New York Magazine puts it, "only cost as much as a new armchair instead of a new hybrid vehicle."
Article and Photo Source: newyorkmag