Christian Laroix has had some very emotional ups and downs in the search to find an investor to same his namesake label. After a series of disappointing bids, he recently received a promising proposition from Italy's Italy’s Borletti Group, which has stakes in both La Rinascente and Printemps department stores. The Borletti group, according to Lacroix administrator Regis Valliot, had made a "serious" offer as of Monday for Christian Lacroix SNC and if successful, the proposal would keep the couture and the licensing business, but also
would further develop Lacroix's dreams of a luxury ready-to-wear line and a new fragrance, to follow the now defunct
C’est la Vie. “The brand doesn’t yet have the perfume it deserves,” he
Lacroix himself,who filed for protection against creditors for the company in May, plans to become a shareholder in the company and was confident enough in the Borletti proposal that he submitted a joint offer with the Italian investing group. Before submitting the offer on Monday, Lacroix visited with French culture minister Frédéric Mitterrandand then met with Industry Minister Christian Estrosi Tuesday afternoon. The meetings were seemingly set up to discuss the fate of the couture label and the French government's involvement. According to WWD, Estrosi noted that the government is closely following the process and wanted to show its appreciation and support to Lacroix, whose label is regarded as a symbol of France. Along with the government's blessings, Lacroix said he also felt "enlivened" in these new developments knowing he had the support of "the people in the street."
Article and Photo Source: WWD