Designer Dish. Ferragamo’s Chief Men’s Designer Expands to Women’s Collections

July 30, 2009 • Fashion

Massimiliano Giornetti

Chief menswear designer for Salvatore Ferragamo,
Massimiliano Giornetti, has agreed to design for the label's women's collection as well. Giornetti will be replacing women's wear head Cristina Ortiz, following her spring/summer 2010 line, her last collection for the house. Although Giornetti has never designed women's clothing before he has reportedly already begun the fall/winter 2010 line, and has been hailed consistently for his skills in creating the Ferragamo men's wear line. A graduate of Florence’s Polimoda fashion school, Giornetti also studied at London’s College of Fashion and has spent the past nine years at Farragamo creating a signature aesthetic for the line which holds luxurious classics over seasonal trends. Ortiz seemingly did not fit the image as well with her sultrier, overtly sexual designs. She succeeded Graeme Black in August 2007 but was never fully in tune with what WWD describes as Ferragamo's, "timeless heritage."

Article and Photo Source: WWD
-Alia Rajput

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