Rad Hourani Will Introduce Secondary Line for Fall.

July 31, 2009 • Fashion

Looks from the new Rad by Rad Hourani collection

Paris-based Canadian designer Rad Hourani has just announced he will be offering a new secondary line come November. The diffusion line, called Rad by Rad Hourani was a brainchild of the designer not, as he claims, in response to the economy but instead as an expansion to more versatile, wearable pieces. Hourani's three year old namesake line has become known for its bold, statement pieces made up of asymmetrical hems and rough edges that channel a punkrock/goth chic. Hourani explained that the idea behind his original collection was to design, “for myself and my friends,” and then added for concept behind his new line, "This is exactly the same thing.”

Despite the designer's claim that the secondary line is not a product of the recession, the timing of the introduction of the gentler-priced pieces is sure to result in his favor. Wholesale prices for the diffusion line range from
$100 to $300, while the main collection runs from $500 to $5,000. Both collections will share the same dark, monochromatic palette and unisex aesthetic, though the secondary line, designed to be more casual, will contain tissue-thin t-shirts and draped jackets in organic cotton.“It’s still sleek and chic, but in a
more casual way,”
said Hourani, who still has plans to show his main
line on Sept. 14 during New York Fashion Week. Rad by Rad Hourani will be available in stores and on his website beginning in November.

Article and Photo Source: WWD
-Alia Rajput

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One Response to Rad Hourani Will Introduce Secondary Line for Fall.

  1. Fineblogsite says:

    I LOVE this look, its very cool 🙂

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