Luxury goods conglomerate LVMH has posted less net profit losses than its rival investing companies throughout the recession. The reason may be, in part, due to the holding company's Louis Vuitton brand showing virtually no dips in sales. But it also seems to be because LVMH understands that the market is changing and as a result, is responding to that change by broadening their customer base. Although the very wealthy elite seem to remain unphased in the face of the recession, the average luxury spender showed noticeable reservations in purchasing high end goods, according to many sales figures. Reaching out to meet cautious shoppers in the middle is a technique that LVMH is hoping will ultimately pay off.
Givenchy, one of the company's luxury brands, has just launched plans for a capsule collection called Redux, designed with exactly those shoppers in mind. The collection, designed by Riccardo Tisci contains pieces starting around $340, keeping in line with the collection's title and philosophy. The line is based on Givenchy classics like the white shirt and leather
jacket and will be featured twice a year alongside the
regular Givenchy pre-collection. Redux will first be available this October and will include shoes as well as apparel.
Article and Photo Source: newyorkmag