Rodarte Signs On to Collaborate with Target!

August 7, 2009 • Fashion

Rodarte's looks (from left) fall 2009, shoes from fall 2008, and spring 2009

The edgy, fashion forward label of Rodarte has become well known due to the meticulous details in the pieces' construction, the various materials used such as string, leather, and layers and layers of tissue thin fabric, and the often four-figured price tag. Up until now the closest most of us could get to the actual designs of Rodarte was through a drool-heavy session with a WWD slideshow. But now, though they still have yet to officially comment on it, designers Kate and Laura Mulleavy have teamed up with Target to design a line for the retailer's Go series, the series of diffusion lines set up to feature up and coming designers. The Go series Target line, comprised of 55 pieces, will range from $9.99 for
knee-highs to $79.99 for a leopard-print jacket. That's a delightfully far cry from $920 thigh-highs and skirts starting at $2,000.

The line will launch
at most Target stores and on on December 20 and be available
through February 6
. Target reps are already promising the same level of immaculate construction the the design duo is famous for, to appear throughout the pieces in the fast fashion line. A Target spokesman recently told WWD, "It’s very feminine, yet very modern. The collection incorporates a rich
mix of patterns and fabrications and everything from sequins and bows
to faux fur.
The key with Rodarte is layering.” Since the collection's debut falls in line with the holiday season, the retailer also claims that many of the pieces will be appropriate for seasonal-savvy occasions. "…Rodarte, which is known for evening clothes, designed “a variety of
great holiday dresses
." The spokesman said. "There are stand-alone pieces and
pieces that can be worn together to create an ensemble by layering
different patterns, textures and prints." Target was one of the original retailers to embark on the mass-produced venture, teaming up with well known designer names to design affordable collections for their consumer base. Besides Rodarte, the Go series is also currently in the works to collaborate with Thakoon and Richard Chai. The retailer's separate Designer Collaboration series has featured more established names such as Anna Sui, Anya Hindmarch, Isaac Mizrahi and Alexander McQueen.

Article and Photo Source: newyorkmag
-Alia Rajput

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