Tuesday was the big day for addiction-worthy shoe label Loeffler Randall as they launched their highly anticipated e-commerce site. CEO and creative director Jessie Randall told the press she was very excited to debut the label's first retail outlet at loefflerrandall.com, which features a thorough collection of the brand's ready to wear apparel—such as blazers, dresses, and tops— along with its timeless selection of shoes. The inventory of trademark boots, pumps, and flats that can be bought on the site isn't even where the fun of the experience ends; all purchases from Loeffler Randall's retail site are delivered in adorable printed packaging with a handwritten thank you note. Hows that for service with a smile!
In addition to the shopping portion, the site will also feature a blog, which will be updated with news alerts, featured products, the label's inspirations (for Fall 2009, the lines of sculptor Louise
Bourgeois), and other little extras from the Loeffler Randall team. And as an added bonus, from now until October, a portion of all online sales will go to Living India, a charity
founded in 2005 which runs an orphanage in South India for HIV-positive
Article Source: fashionweekdaily, WWD
Photo Source: papermag