It seemed like only yesterday that we were reporting Crocs may be on the threshold of extinction after a very long and maddening reign of unbridled success. The plastic clog company, which debuted in 2002, boasted a comfort-based, bendable type of footwear that resulted in a craze not seen since the original era of the Jelly. In the past seven years since the brand's inception, over a hundred million pairs of Crocs have been sold, and not just to children—who were the company's original target demographic. Crocs have indeed shown up on otherwise rationally-thinking adults as well. In the not so distant past, the company had posted significant sale losses and thought to be almost history. But now in a bizarre turn of events, the trend the company started (or restarted) has exploded in the high end industry as well. Though they were not commonly seen on the runways, designers such as Yves Saint Laurent, Givenchy, See by Chloe, and Vivienne Westwood have all recently included plastic shoes into their collections—and many are not even summer styles. With the end of boiling temps already in sight, one would think that the plastic shoe would soon be hibernating in some nearby cave. But alas, their newfound versatility allows them to be transported well into fall.
How is this possible, one might ask. According to The New York Times, advancements in plastics and similar materials during the past 20 years have made it possible not only to mold a shoe to the foot, but to make plastic shoes odor-resistant or perfume-scented. They are also better able to handle friction and sweat, which were a problem in the plastic shoes of the past. Luxury designers have seemingly been having a field day with the new medium, trying out all different shapes and colors from the Sigerson Morrison chunky heeled strappy sandal to Tory Burch's rubbery neon Reva flats. They boast perks like affordability (most designer styles retail for under $200), and a consciousness for the environment since plastic's environmental impact is generally less than that of their leather and rubber counterparts. But despite all this, at the end of the day, your heel is covering the high end label anyway and you're still stuck wearing a plastic shoe. We'd honestly rather take that two hundred dollars and put it toward a real designer shoe purchase.
Article and Photo Source: The New York Times
Tags: affordable, Alia Rajput, bad judgement, designer, economy, Givenchy, opinion, plastic, plastic shoes, See by Chloe, shoes, Sigerson Morrison, Tory Burch, trends, Vivienne Westwood, Yves Saint Laurent